Do you ever feel like you know just enough about blog to be dangerous? Let's see if we can fill in some of the gaps with the latest info from blog experts. Corporate blogging is a relatively new idea, and the jury is still out on whether certain will succeed. This controversial marketing tool may be the dawn of a new gentle of advertising ground plan, or substantive may fizzle out impact a matter of months. Myriad companies are looking for ways to capitalize on the blogging trend, and numerous of these corporations posses solid that a great way to ride the blogging wave is to keep a blog on their corporate website. These blogs are often created to appeal to the demographic that the company needs to court, and the content may have quite a lot to do with the activities of the corporation, or it may have very little to do with the company itself.

The information about blog presented here will do one of two things: either it will reinforce what you know about blog or it will teach you something new. Both are good outcomes.

Often, a corporate blog will focus on the kinds of content likely to attract the desired surfers, even if that content is not related to the product or service that the company provides.

Some bloggers feel that corporate blogging is a kind of validation for the blogging movement, and shows that this exciting new medium has really infiltrated the mainstream. Other bloggers consider the kind of viral marketing that corporate blogs practice to be unethical or distasteful. In any case, watching the evolution of corporate blogs and whether they survive and proliferate or fail and disappear promises to provide some interesting insight into today ' s consumers.

Now you can be a confident expert on blog. OK, maybe not an expert. But you should have something to bring to the table next time you join a discussion on blog.